This episode of Affiliate ABCs focuses on the changing rules for the Direct to Merchant (DTM) Pay per Click (PPC) strategy that many affiliates have been using for several years. Major merchants like Amazon and EBay recently said that they will no longer allow affiliates to use the merchant site as their landing pages in PPC campaigns. What this means is that affiliates that never built websites now need to learn how to do so and how to make landing pages that convert.
Guest Kelly Gillease talks with host Deborah Carney on how this practice has been used and why affiliates should have been sending the traffic direct to their own websites all along. And more importantly, how those affiliates can modify their practices to change with the new requirements.
SEMCast with Kelly Gillease
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