Merchant ABCs is well under development, with several podcasts of interest to merchants that are considering launching an affiliate program or that already have one. Merchant ABCs podcast #5 is all about what a merchant should expect from their affiliate program, realistic goals and results. While we would love to be able to offer consulting and coaching for every company that contacts us, realistically many companies just aren’t ready. So we created Merchant ABCs podcasts to give those companies a place to start.
We are also considering launching a training series that will train merchants on what an affiliate program consists of, what they need to do to implement one, and how to decide if they should manage their program internally or hire a dedicated employee or an Outsourced Program Manager (OPM). Some companies want to “do it themselves” so we decided to help them do just that for a fraction of the cost of one on one consulting and managing. Sign up at Merchant ABCs to be notified when the training is live.