From the category archives:

Podcasts with Loxly

Listen to Team Loxly Deb Talk about Twitter on Coffee Talk

by loxly on May 3, 2009

James Martell has a series of podcasts that people subscribe to, but this month he is giving one away. He and I did a Coffee Talk back in November about how to effectively use Twitter to grow your business. Today he released that Coffee Talk as part of his May Newsletter and it’s available to listen to here – If You Don’t Tweet, You Should.

A couple of show notes:
Viator Affiliate Program is now Shareasale exclusive, not at CJ as noted in the show.
James Martell on Twitter
Loxly on Twitter
Arlene on Twitter (Epilepsy Moms)
And links to join our Clients, including Loxly Gallery and Cool Card Shop, plus a couple new ones to be added in May :)

Affiliate ABCs #9 – Who Owns Your Content?

by loxly on April 8, 2009

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There are probably more places to host your content for free these days on the internet than there are paid hosts. Between the free sites and the social networks where you can have a profile and maybe a page or even a blog, there are many people saying “Why should I host on my own domain?”. And there are just as many people saying “Why would I want to drive people to xxx instead of to my own site?”. In this episode of Affiliate ABCs your hosts Deborah Carney (a.k.a Loxly) and Vinny a.k.a NYFalcon address these questions and tell you how to use your own hosted website as a homebase and all those “other places” as traffic cops to get the traffic safely to your home.

And remember, you want to own your own content, you don’t want to give it away to another company and you certainly don’t want to worry about being censored or your content “disappearing”.

Let us know if you have any questions, post them here or follow us on Twitter and drop them there:
Loxly
NYFalcon/Vinny O’Hare

And the Twitter account mentioned in the podcast: AwesomeWreckage – now Awesome Race Fans

Affiliate ABCs #8 Photography for Webmasters

by loxly on March 18, 2009

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Today on AffiliateABCs Shawn Collins joins Deborah Carney (a.k.a. Loxly to talk about taking photographs for and using photographs on websites. They cover topics like what camera to chose, how many megapixels, when to use a tripod and how to resize. In addition they talk a bit about video, green screens and when you might need to use a stock photo service. Feel free to post questions here that we can answer either here or in a future podcast!

A little background (or “why you should pay attention to Deborah”): Deborah has been a professional photographer for 30 years, including photographing weddings, other social events and conferences, on location cat shows, as well as a fine art photographer. She has been creating websites for 15+ years, that all included photographs optimized for the web, because back then they had to be since we were all on dialup! A selection of her photos hang in a hotel here and there, homes and offices, and are published in several cat breed books, as well as being scattered all over the web and some newspaper publishing along the way.

Sites and products discussed in the show:
Sony Alpha Series DSLRs (Deborah’s Camera)
Casio Exilim Card Line (Shawn’s current camera)
Casio Exilim EX-FH20 New camera for Shawn? Looks like a nice all around camera.
Fugifilm S Series Another nice alternative for a general use camera.
Flickr Camera Finder – Click on a camera brand and search for images taken with that camera to help you see the image quality and decide on a camera to purchase

Recommended Tripod (It is less expensive than I stated in the podcast! Yay :) )
Targus Tripod

Photo Editing Software:
Jasc Paint Shop Pro 8 or 9 – do a search on Amazon or Ebay for copies of this older software. (Sorry Shawn, version 6 doesn’t even show up on searches! :) )
GIMP Free Image Editing software

Green Screen Software

If you need stock photos of subjects you don’t have images of:
iStockPhoto You can choose from pay as you go or subscription.
ShutterstockSeveral plans from a few images yearly to a LOT on a monthly subscription. Good selection, midrange cost.
Jupiter ImagesPricey, but great if you are a publisher that needs a lot of high res images.

If you are looking for an alternative to stock photos check out Flickr and images licensed under Creative Commons:
Creative Commons on Flickr
Creative Commons Licensing
Example of a search for images licensed for use with Attribution and Share A Like License from Affiliate Summit Social Media event.

Questions? Comments? Drop us a comment or email Deborah at dc at teamloxly.com

Affiliate ABCs#6 – Website Basics

by loxly on February 21, 2009

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For Affiliate ABCs sixth podcast Loxly and NYFalcon talk about some things that every website needs to have and why. Things new affiliates may not think about like Privacy policy and About us.

Sites Mentioned:
NYFalcon.com has the basic templates you can use to customize to your own site needs.

Affiliate ABCs #4 – Getting Started with Twitter Part 2

by loxly on February 5, 2009

Podcast: Play in new window | Download

People are already responding to Getting Started with Twitter Part 1 so here is Part 2! In Part 2 we cover creating posts, how and when to Retweet, and what are some good examples of who is using Twitter in business. We talk about hashtags, Twitter Search and Twitter parties.

Twitter accounts we reference in the podcast:

http://twitter.com/JetBlue
http://twitter.com/Starbucks
http://twitter.com/DirectTV
http://twitter.com/Mashable
http://twitter.com/ProBlogger
http://twitter.com/skydiver
http://twitter.com/sfzoo
http://twitter.com/GeorgiaAquarium

And here is the link to the Twitter Search using the #asw09 hashtag to follow the goings on at the summit.

Some more folks you might want to be following on Twitter if you are interested in affiliate marketing:
MissyWard
AffiliateSummit
ShawnCollins and AffiliateTip
Haiko

And of course, your hosts:
NYFalcon
Loxly

A tip we didn’t mention in the podcast about finding followers is to find people you admire and listen to and see who *they* are following. Click on those names to see if you like what they have to say, and then follow them. Or not :) One of the beautiful things about Twitter is that you can follow a conversation using Twitter Search or just by clicking on people’s names. You can read them without following them, and even @ reply to them without following them.

As always, feel free to post questions below or in our twitter thread at ABestWeb or the NYFalcon forum. Affiliate ABCs series isn’t just about Twitter, but it seems to be a hot topic right now, and it is a great way to build a following for your site/company so we will probably do another podcast or two about using it. Also feel free to post requests for future shop topics that *aren’t* about Twitter :)

Many thanks to the folks over at GeekCast.fm for hosting our show, be sure to head over there and listen to their other great podcasts.

Getting Started with Twitter Part #1 – Setting up an account

by loxly on February 5, 2009

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Affiliate ABCs #3 is focused on how to get started using Twitter, a popular messaging platform that is being referred to as microblogging. Some people object to that classification, and Twitter itself has a prompt above the message box that says “What are you doing”. It started as a way for people to succinctly state what they are doing at any given moment. You have 140 character limit to say what you are doing. Some people took this literally and would post things like “going to the bathroom” or other nonsense that really no one does want to hear.

The intelligent folks that were introduced to Twitter started using it to say what they were currently doing in a different way: “I just made a blog post about my new coffeemaker and I’m enjoying a cup of Breakfast Blend right now. Here’s the link.” or “I’m @asw09 listening to @skydiver and @jimkukral talk about pitching your press release to newspapers and bloggers.” Now people are realizing that “What are you doing” isn’t about what you are eating or what you are doing that no one cares about, but what you are doing that relates to your business and personal life that people would want to know about.

We’ll get into more advanced ways to use Twitter as we go along, but for now, here is our podcast about getting started, setting up an account, making sure you have a profile and avatar, determining your audience, and finding people to follow you. We touch on the mechanics of setting up an account and starting to interact to determine how you can best use twitter. As always, feel free to post questions below or in our twitter thread at ABestWeb or the NYFalcon forum.

Your hosts for this show are Vinny a.k.a. NYFalcon and Debbie Carney a.k.a Loxly. Our main twitter accounts are:

http://twitter.com/nyfalcon
http://twitter.com/loxly

Here is the account we set up during the podcast so you can follow along as it grows:
http://twitter.com/vacationdude

Also mentioned in the podcast:
http://search.twitter.com
http://twitter.com/loxlygallery

Many thanks to the folks over at GeekCast.fm for hosting our show, be sure to head over there and listen to their other great podcasts.

A/B Testing. NYFalcon and Loxly Explain it.

by loxly on September 9, 2008

Podcast: Play in new window | Download

The first 15 Minute Lesson from NYFalcon and Loxly was pretty off the cuff and we started talking about A/B testing which peaked some people’s interest. So here is a 15 Minute lesson where we talk about it. Have a listen, then post any followup questions here or over in the threads at either ABestWeb or the NYFalcon Forum

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