Team Loxly Affiliate Marketing Consultants » Podcasts with Loxly

Affiliate Marketing Then and Now – Roundtable Discussion

loxly — Sat, 29 Oct 2011 08:52:50 +0000

Listen to host Deborah Carney in a roundtable discussion about how affiliate marketing got started and how it has evolved with some of the people that have been in it since the beginning. Are they in the same place they were when they started? Where do they see the industry going?

Listen as panelists Todd Farmer, Todd Crawford, Connie Arnold, Scott Jangro and Brian Littleton have a lively discussion, history you probably don’t know, and as they answer some burning questions about the beginnings of our awesome industry. Our industry is so young that we want to capture the thoughts about it’s growth some of the leaders in the industry. No one currently in our industry wanted to grow up to be an affiliate or affiliate manager, the jobs didn’t exist. But now, there are many young people whose parents are in the industry and they kinda would like to do what Mom and/or Dad does.

Let us know what you think about this format! Who would you like on a future podcast in this style? Or would you just like to hear more from this crew?

Merchant ABCs Podcasts and Upcoming Training

loxly — Tue, 30 Nov 2010 05:08:53 +0000

Merchant ABCs is well under development, with several podcasts of interest to merchants that are considering launching an affiliate program or that already have one. Merchant ABCs podcast #5 is all about what a merchant should expect from their affiliate program, realistic goals and results. While we would love to be able to offer consulting and coaching for every company that contacts us, realistically many companies just aren’t ready. So we created Merchant ABCs podcasts to give those companies a place to start.

We are also launching a training series in the next few weeks that will train merchants on what an affiliate program consists of, what they need to do to implement one, and how to decide if they should manage their program internally or hire a dedicated employee or an Outsourced Program Manager (OPM). Some companies want to “do it themselves” so we decided to help them do just that for a fraction of the cost of one on one consulting and managing. Sign up at Merchant ABCs to be notified when the training is live.

Affiliate ABCs #16 Email Marketing with Aweber Part 1

loxly — Wed, 23 Sep 2009 04:08:12 +0000

In this episode of Affiliate ABCs your host Deborah Carney (a.k.a. Loxly) discusses email marketing with Aweber with Justin Premick, Director of Education Marketing at Aweber. This episode covers the basics and we took questions in advance which Justin got to answer. Part 2 gets into more advanced topics and more depth.

Here are some relevant notes, more in the next post!
AWeber’s Webinars

4-part series on getting more subscribers for your
blog newsletter:
http://www.aweber.com/blog/email-marketing/double-blog-newsletter.htm
http://www.aweber.com/blog/email-marketing/double-blog-newsletter-subscribe-page.htm
http://www.aweber.com/blog/email-marketing/double-blog-newsletter-sharing.htm
http://www.aweber.com/blog/email-marketing/double-blog-newsletter-beyond-blog.htm

Affiliate ABCs #15 – Things To Do In NYC During Affiliate Summit East

loxly — Wed, 15 Jul 2009 03:00:15 +0000

With Affiliate Summit East in August 2009 being in their “backyard”, New York City native Vinny O’Hare and newly transplanted NYC resident Deborah Carney share their “must sees” and easy to get to from the show hotel attractions in New York. From the Hilton it is easy to get to Times Square, Rockefeller Center and for the adventurous, easy train ride to Ground Zero and the Staten Island Ferry.

Listen along and get some tips on the fun and historic places to go and see while you are here.

Follow @VinnyOHare and @loxly (Debbie) on Twitter and hit them up with questions about what to see and where to eat either ahead of time or during the show.

Affiliate ABCs #13 – How Did We Get Started in Affiliate Marketing?

loxly — Sat, 04 Jul 2009 17:34:48 +0000

The topic for this episode of Affiliate ABCs comes from a Twitter DM and from people asking “How did you get your start?”. What did you do? So your hosts Deborah Carney (a.k.a. Loxly) and Vinny (a.k.a. NYFalcon) take a few minutes and explain just how they got into this business.

Show links:
ABestWeb Affiliate Marketing Forum
Affiliate Summit
NYFalcon Forum
James Martell
@SandwichInk

@loxly
@nyfalcon

Affiliate ABCs #12 – Creatives to Use for Promoting Travel

loxly — Sat, 04 Jul 2009 17:33:15 +0000

Host Deborah Carney talks to travel specialist Kelly Gillease about what creatives affiliates should use to promote travel merchants.

Some other links you might find helpful:
SEMCast with Kelly Gillease
Follow Kelly on Twitter
Kelly’s Blog
Follow Loxly on Twitter
Viator Travel Affiliate Program Details at Team Loxly

Affiliate ABCs #11 – Direct to Merchant PPC Rules are Changing

loxly — Sat, 04 Jul 2009 17:31:30 +0000

This episode of Affiliate ABCs focuses on the changing rules for the Direct to Merchant (DTM) Pay per Click (PPC) strategy that many affiliates have been using for several years. Major merchants like Amazon and EBay recently said that they will no longer allow affiliates to use the merchant site as their landing pages in PPC campaigns. What this means is that affiliates that never built websites now need to learn how to do so and how to make landing pages that convert.

Guest Kelly Gillease talks with host Deborah Carney on how this practice has been used and why affiliates should have been sending the traffic direct to their own websites all along. And more importantly, how those affiliates can modify their practices to change with the new requirements.

SEMCast with Kelly Gillease
Follow Kelly on Twitter
Kelly’s Blog
Follow Loxly on Twitter
Team Loxly

Affiliate ABCs #10 – Doing Social Media Right

loxly — Sat, 04 Jul 2009 17:29:34 +0000

Social Media can be a powerful traffic driver, just make sure your content doesn’t just live at the Social Media sites. In Affiliate ABCs podcast #10 Debbie (a.k.a Loxly) and Vinny (a.k.a NYFalcon) explain how to use social media sites to drive traffic to your website by interacting in communities and online social settings. And it doesn’t have to take up all of your time to be effective either.

Links mentioned in the show:
MySpace Account for Awesome Wreckage Website
Facebook
Orkut Social Network
Loxly’s Twitter
Awesome Wreckage Twitter
Roboform – Keep track of all your logins
Knowem.com – Check on and register all your social media identities
TwitterFeed – Feed your blogs to your Twitter accounts

Make Your Mark #4 – Creating Your Product Listings

loxly — Sat, 04 Jul 2009 15:38:34 +0000

Your host Deborah Carney is joined on this series of podcasts by Esty seller Karen Helmrich, Unkamen Gifts. Follow along as Deborah gets started at Etsy setting up Cool Clay Jewelry, an Etsy shop to sell her own canvas, fabric, and prints on clay pendants and jewelry. This episode covers creating your product listing, which is where you sell your product to your customer.

Some urls mentioned in the show:
Etsy’s Blog
Karen’s Twitter
Deborah’s Twitter
Karen’s Blog
Our Handmade Gifts – More Etsy and Handmade Gift selling tips.

Be sure to leave questions or comments here, at the Make Your Mark Blog, and follow Make Your Mark on Twitter.

Make Your Mark #3 – Setting Up Shop on Etsy

loxly — Sat, 04 Jul 2009 15:36:53 +0000

Your host Deborah Carney is joined on this series of podcasts by Esty seller Karen Helmrich, Unkamen Gifts. Follow along as Deborah gets started at Etsy setting up Cool Clay Jewelry, an Etsy shop to sell her own canvas, fabric, and prints on clay pendants and jewelry. This edition covers the nuts and bolts of setting up your shop.

Some urls mentioned in the show:
Etsy’s Blog
Karen’s Twitter
Deborah’s Twitter
Karen’s Blog
Our Handmade Gifts More Etsy and Handmade Gift selling tips.

Be sure to leave questions or comments here, at the Make Your Mark Blog, and follow Make Your Mark on Twitter.