by loxly on October 29, 2011
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Listen to host Deborah Carney in a roundtable discussion about how affiliate marketing got started and how it has evolved with some of the people that have been in it since the beginning. Are they in the same place they were when they started? Where do they see the industry going?
Listen as panelists Todd Farmer, Todd Crawford, Connie Arnold, Scott Jangro and Brian Littleton have a lively discussion, history you probably don’t know, and as they answer some burning questions about the beginnings of our awesome industry. Our industry is so young that we want to capture the thoughts about it’s growth some of the leaders in the industry. No one currently in our industry wanted to grow up to be an affiliate or affiliate manager, the jobs didn’t exist. But now, there are many young people whose parents are in the industry and they kinda would like to do what Mom and/or Dad does.
Let us know what you think about this format! Who would you like on a future podcast in this style? Or would you just like to hear more from this crew? 
by loxly on November 30, 2010
Merchant ABCs is well under development, with several podcasts of interest to merchants that are considering launching an affiliate program or that already have one. Merchant ABCs podcast #5 is all about what a merchant should expect from their affiliate program, realistic goals and results. While we would love to be able to offer consulting and coaching for every company that contacts us, realistically many companies just aren’t ready. So we created Merchant ABCs podcasts to give those companies a place to start.
We are also launching a training series in the next few weeks that will train merchants on what an affiliate program consists of, what they need to do to implement one, and how to decide if they should manage their program internally or hire a dedicated employee or an Outsourced Program Manager (OPM). Some companies want to “do it themselves” so we decided to help them do just that for a fraction of the cost of one on one consulting and managing. Sign up at Merchant ABCs to be notified when the training is live.
by loxly on September 22, 2009
by loxly on July 14, 2009
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With Affiliate Summit East in August 2009 being in their “backyard”, New York City native Vinny O’Hare and newly transplanted NYC resident Deborah Carney share their “must sees” and easy to get to from the show hotel attractions in New York. From the Hilton it is easy to get to Times Square, Rockefeller Center and for the adventurous, easy train ride to Ground Zero and the Staten Island Ferry.
Listen along and get some tips on the fun and historic places to go and see while you are here.
Follow @VinnyOHare and @loxly (Debbie) on Twitter and hit them up with questions about what to see and where to eat either ahead of time or during the show.
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This episode of Affiliate ABCs focuses on the changing rules for the Direct to Merchant (DTM) Pay per Click (PPC) strategy that many affiliates have been using for several years. Major merchants like Amazon and EBay recently said that they will no longer allow affiliates to use the merchant site as their landing pages in PPC campaigns. What this means is that affiliates that never built websites now need to learn how to do so and how to make landing pages that convert.
Guest Kelly Gillease talks with host Deborah Carney on how this practice has been used and why affiliates should have been sending the traffic direct to their own websites all along. And more importantly, how those affiliates can modify their practices to change with the new requirements.
SEMCast with Kelly Gillease
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